JIm Merkel has over two decades of experience building hospitality, investment, and operating brands. Jim has always focused on building great teams while providing the vision for how to grow, lead, and strategically take advantage of an always evolving industry.
Jim is one of the founding partners and responsible for establishing the strategic direction and managing the investment strategies of the firm.
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CAPITALIZING HOSPITALITY.
INVESTING IN RELATIONSHIPS.
Our Vision Is To Be The Hospitality Industry's Partner of Choice.
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About Rockbridge
A Future Built on Partnership. A History Built on Experience.
Experience, Relationships, and Results
Rockbridge, a private investment firm with more than 20-years in business, has been investing in and building brands since 1999. The business has made more than 260 real estate and hospitality investments in 38 states worth over $8.5 Billion in total capitalization and has over $2.8 Billion in assets under management. Rockbridge has built a family of hospitality, development, and management company brands, and its continued success is a result of its core Rocks: Relevance, Relationships, Resilience, and Responsibility.
JIM’S VISION AND PASSION CONTINUALLY MOVE ROCKBRIDGE FORWARD.
James Merkel
Founder & CEO
James
Merkel
Jordan
Hansell
Todd
Walter
Kenneth
Krebs
Brett
Alexander
John
Haymes
Linda
Miller
Eric
Phipps
Christopher
Diffley
Robert
Campbell
William
Avoli
Gavin
Freytag
Nicole
Norman
David
Lutz
Theodore
Stimson
Matt
Welch
Benjamin
Pierson
Tara
Waldier
